
On October 5th, we were represented at the Gewerbeschau in Reken, also known to many as the Impulswerkstand. For us, it was more than just a classic trade fair appearance. It was an opportunity to make digitization tangible, to have conversations on equal terms and to show what lies behind our claim of “Digitalization with Heart, Brain & Horn.”
Between e-bikes, Wheel of Fortune and intensive technical discussions, it quickly became clear how much interest there is in sophisticated digital solutions, especially in a regional environment.

A stand that makes you curious
Even from afar, our stand could not be missed. The bright unicorn and the bright colors have attracted many visitors. But it wasn't just the design that was an eye-catcher, but above all the content. Numerous discussions focused on specific challenges from the everyday life of companies:
- How can sales and service processes be simplified?
- How can ERP, CRM, shop and ticket system be linked together in a meaningful way?
- When is it worthwhile to have your own B2B portal?
- Where does the use of AI really make sense?

This is exactly where we come in. Instead of stand-alone solutions, we think in terms of holistic portals that connect systems and simplify processes. If you want to dive deeper, you can find further information on our solutions page on B2B retailer portals and Self-service portals.
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The Wheel of Fortune as a crowd-puller
In addition to all the technical discussions, the fun was of course not to be missed. Our wheel of fortune was surrounded all day long. Big and small wanted to spin, cheer on and win small instant prizes. It was particularly exciting with the Joker. Whoever caught him was allowed to register for the big digital prize draw. Participation was completely digital, in line with our claim to combine analog events with smart solutions.
There were:
- A Nintendo Switch 2 including Mario Kart World
- two annual passes for the Frankenhof Wildlife Park
- a service voucher worth 2,000€ for a digital project with us

The draw took place live at 16:00 directly at the stand. The atmosphere was great and the excitement was palpable. Moments like this show how much energy is created when community, technology and a bit of unicorn magic come together.
Hive & Hum: Rethinking HR
A special highlight was the partner stand of Hive & Hum. There, the product was presented and many discussions were held about modern personnel development. Hive & Hum is aimed at companies that want to strengthen team culture, leadership and personal development without building rigid HR structures. This is an exciting approach, especially for modern SMEs. You can find more information directly at https://www.hiveandhum.de/

Regional networking with added value
The trade show in Reken has once again shown how important regional presence is. Digitalization is not only happening in major cities, but right here, in the middle of SMEs. We have made many exciting contacts, met existing partners and gained new inspiration. We were particularly pleased with the honest feedback from entrepreneurs who have brought with them specific challenges and are open to new paths. Our approach remains clear: listen, understand, develop individually. Not standard software, but digital custom suits.
Conclusion: Visibility, Conversations and Real Enthusiasm
October 5th was a great success for us. We were able to show what we stand for, attract new prospects and at the same time create enthusiasm with the Wheel of Fortune.
If you missed us at the trade show, that's no problem. On our website, you'll find:
- our service areas related to Websites, shops and portals
- Insights into our Individual developments
- References from various industries
- as well as recent blog articles on digitization, AI and process optimization
Or you can take the first step right away and agree on non-binding conversation. Because digital closeness starts with unicorns.
We are looking forward to everything that comes out of the talks on October 5th.



