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Conversational AI


Conversational AI refers to systems and technologies that can understand and react to natural language. These systems use artificial intelligence (AI) techniques, such as machine learning and natural language processing (NLP), to enable human-like interactions.


The development of Conversational AI began with simple chatbots and has evolved significantly through advances in AI and natural language processing. These systems can now perform complex tasks and have human-like conversations, which was made possible by integrating machine learning and big data sets.

Areas of application

Conversational AI is used in many areas, including customer service, healthcare, e-commerce, and internal business processes. Companies are using this technology to improve efficiency, process customer inquiries faster, and provide personalized experiences.


The key benefits of Conversational AI include:

  • Improved customer satisfaction through quick and accurate answers.
  • Reduce operating costs by automating repetitive tasks
  • Scalability, as Conversational AI is available 24/7.
  • Personalize customer interactions by analyzing and adapting to individual needs.


Challenges include the complexity of implementation and the need for large amounts of data to train the models. In addition, ensuring data security and privacy can be a challenge. One possible solution is to use advanced encryption technologies and comply with data protection regulations.


A specific example is the implementation of a self-service portal based on Conversational AI to automatically process customer inquiries and provide immediate support. B2B retailer portals also use Conversational AI to automate ordering processes and provide customers with individual product recommendations.


Conversational AI is revolutionizing the way companies interact with their customers by enabling human-like conversations and automating processes. Despite the challenges, this technology offers significant benefits in terms of efficiency and customer satisfaction.