homepagelexiconInteraction Design (IxD)

Interaction Design (IxD)


Interaction design is the design of interaction between users and products or systems with the aim of optimizing the user experience. The focus is on creating intuitive and user-friendly interfaces that enable effective and pleasant use.


The term interaction design was coined in the late 1980s and has its roots in human-computer interaction and design. With the advent of digital technologies, interaction design has established itself as a central area within UX design that deals with the dynamic aspects of interaction.

Areas of application

Interaction design is widely used in the development of websites, mobile apps, software, and other digital products. In industrial companies, it is particularly relevant when designing interfaces for machine controls, digital dashboards and platforms.


Through effective interaction design, companies can increase the usability of their products, which leads to increased user satisfaction and loyalty. It improves the efficiency of user interactions and can therefore increase productivity and reduce operating errors.


The challenges in interaction design include designing for various user groups with different abilities and expectations, as well as the balance between functionality and aesthetics. Another issue is the fast-paced nature of technology, which requires constant updates and adjustments to designs.


An example of interaction design in industry is the development of a control system for a production line, in which operating elements and feedback mechanisms have been designed in such a way that they make operator guidance intuitive and error-free. Another example is the optimization of a Self-service portal, which enables customers to process orders and service requests quickly and easily.


Interaction design plays an essential role in creating a positive user experience by designing direct interaction between people and products. It is a crucial factor for the success of digital products in an increasingly technology-oriented world.