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Big data


Big data refers to extremely large amounts of data that come from various sources and are generated at high speed. This data is often so extensive and complex that conventional data processing tools can process it ineffectively.


The term “big data” is closely linked to the three Vs: volume (large amounts of data), diversity (different types of data) and speed (rapid generation and processing). The emergence of big data is a direct result of the digital revolution, which has caused an explosion in the amount of data generated by the Internet, social media and connected devices.

Areas of application

Big data is used in a wide range of industries, including marketing, healthcare, financial services, retail, and manufacturing. In industrial companies, for example, big data is used to optimize production processes, manage the supply chain and develop customer-specific solutions through data analysis.


Using big data enables companies to make more informed decisions, increase efficiency, and identify new business opportunities. By analyzing big data, patterns, trends, and relationships can be uncovered that would otherwise remain hidden.


The main challenges of using big data are data quality, privacy concerns, and the required computing power. Organizations must implement robust systems and procedures to ensure data integrity and security while protecting privacy.


An example of the application of big data in industry is the use of sensor and machine data in a B2B retailer portal to predict and optimize the maintenance of production facilities. By analyzing this data, companies can reduce downtime and increase efficiency.


Big data refers to the massive amounts of data generated by modern technologies. Using and analyzing this data correctly can lead to significant benefits in various industries, but it also poses significant challenges.