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Data Lake


A data lake is a central repository that stores large amounts of unstructured and structured data in its raw format until it is needed. It allows data to be stored in various formats and from different sources, which enables flexible and scalable data management.


The term “data lake” became popular to describe the storage and management of large amounts of data in an environment that does not have the rigid structures of traditional databases. The idea was born from the need to efficiently store and access huge amounts of data from various sources, such as social media, IoT devices, and corporate applications, without immediately transforming it.

Areas of application

Data lakes are used in many areas, including:

  • Big data analyses: Enables the analysis of large and diverse data sets to gain valuable insights.
  • Machine learning: Gives data scientists access to a wide range of raw data to train models.
  • Business intelligence: Helps companies consolidate and analyse data to make better business decisions


  • flexibility: Saves various types of data and formats without prior data modelling.
  • scalability: Can efficiently store and process large amounts of data.
  • cost efficiency: Provides a cost-effective way to store large amounts of data, particularly when compared to traditional databases.
  • Quick availability: Data can be loaded quickly and used for analyses, which shortens the time to discovery.


  • data quality: Because data is stored in its raw format, quality issues can arise that make analysis difficult.
  • surety: Protecting large amounts of sensitive data requires robust security measures.
  • Management complexity: Managing a data lake requires specialized knowledge and tools.
  • Data governance: Ensuring that data is used correctly and in compliance with regulations can be challenging.


An industrial company could use a data lake to collect and analyse data from various production sites. A B2B retailer portal could store data from customer interactions to generate personalized offers and recommendations.


A data lake is a versatile and scalable tool for storing large amounts of unstructured and structured data. It offers numerous benefits for big data analytics, machine learning, and business intelligence, but also poses challenges in terms of data quality, security, and management.