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Augmented Reality (AR)


Augmented reality is the computer-aided extension of the perception of reality. This technology overlays virtual information or objects over a live image of the real world in real time, usually through the use of cameras, sensors, displays and software.


The origins of augmented reality date back to the 1960s, but major developments and commercial use began in the late 1990s. With the advent of more powerful mobile devices and more advanced graphics technologies in the 2000s, AR has significantly increased in importance and breadth of applications.

Areas of application

Augmented reality is used in many areas, including marketing, maintenance, education, and product development. In industrial companies, AR is often used to visualize complex assembly processes, support maintenance work, or provide interactive training for employees.


The key benefits of AR in industry include improved efficiency and accuracy in maintenance and repair tasks, increased employee productivity through interactive learning, and the ability to present products and concepts in a more customer-oriented way.


The challenges include the high costs of AR technology and development, the need for specialized hardware, and the dependence on the quality of data integration into existing systems. For example, a Self-service portal or B2B retailer portal must provide up-to-date data in real time.


A specific example of the use of AR in industry is the use of AR glasses by technicians to display repair instructions directly in their field of vision while working on machines. AR can also be used in B2B retailer portals to show potential customers digital prototypes of products in their real environment.


Augmented reality offers significant advantages for industrial companies by expanding the perception of reality and thus simplifying processes, improving training and making customer interactions more vivid.